We built the surrogacy support we wished existed.

In July 2019, our founder, MaryJane—known as MJ—lost her beloved son, Luca. After a complicated pregnancy, Luca was born at around 25 weeks and lived for just 12 days.

Faced with profound grief and uncertainty about future pregnancies, MJ and her husband began exploring surrogacy as a way to grow their family. Later that year, they moved forward, carrying their love for Luca into a future that looked very different from the one they had imagined.

Searching for honest answers

As MJ researched surrogacy and spoke with agencies, she found herself searching for something that was surprisingly difficult to find: clear, honest information about what the process actually involved. She wanted to understand the steps, the costs, the relationships, and the emotional realities.

Knowing that other people were searching for those same answers, she created an Instagram account called The Biggest Ask. There, she shared her family’s journey, what they were learning, and the things she wished she had known sooner. Her goal was to create a place where intended parents and surrogates could learn openly and feel less alone.

From one family’s journey to a community

That educational account grew into a website, social media community, book, and eventually surrogacy programs that have helped hundreds of families through matching, independent-journey guidance, and support.

Today, we continue to share educational, inspirational, and transparent content five or more days a week. We talk about the joyful milestones and the complicated parts: money, boundaries, waiting, uncertainty, and the conversations people sometimes hesitate to have. Our community deserves information that helps them understand the whole journey.

The heart behind our work

We believe families deserve a clearer, more supportive path to surrogacy. We believe affordability matters, transparency should include the hard conversations, and every person navigating this journey deserves honesty, compassion, and heart.

Those beliefs guide every step we take alongside our clients and every conversation we share with our community.

Luca will always be part of TBA’s story. His life—and the love MJ carries for him—are woven into its beginnings and into the care behind the work we do as more families find their way forward.